Leading with Passion: Tatjana Haenni on the Evolution of Women's Football

Tatjana Haenni, the Chief Sporting Director of the National Women's Soccer League, has carved a remarkable path in the world of football. Her journey is a testament to the power of leadership and its ability to drive positive change. Through her experiences, Tatjana underscores the importance of expertise, passion, and self-confidence in leadership roles, particularly in the realm of women's football.

Pioneering Beginnings

Tatjana football journey began in a male-dominated environment where opportunities for girls were scarce. As a young girl playing alongside boys, Tatjana excelled, eventually joining a women's team. Her story highlights the critical need for girls-only football teams, which provide a nurturing space for young girls to develop their skills and passion for the sport.

Tatjana believes that fostering these pathways will lead to greater participation of women in football roles such as coaches, referees, and officials.

Transition to Leadership

Tatjana career transition into women's football leadership was a natural progression fueled by her love for the game and her desire to make a difference. Her journey from playing for the Swiss national team to various roles in the football industry was not without challenges. Tatjana faced disparities in resources and facilities between men's and women's teams, igniting her passion to advocate for better conditions and systemic change in women's football.

Women‘s Football and Women in Football is not the same. Adding Women in decision making bodies is assuring Diversity. Tatjana Haenni

Embracing Cultural Differences

Tatjana move from Europe to the USA required adaptability and open-mindedness. Her approach involved understanding the unique American sports landscape and building relationships with key stakeholders. This experience highlighted the differences in decision-making and resource allocation between the two regions, enriching her perspective on global football governance.

Advocating for Diversity and Equality

Tatjana champions diversity and gender equality in football, emphasizing the importance of having more women in both men's and women's games. She argues for systemic change to achieve gender equality, advocating for the best person for the job, regardless of gender. Her vision includes recognizing women's football as a distinct product with its own market potential and audience.

The Business of Football

Tatjana differentiates between the emotional decisions of club owners and the strategic decisions of sports governing bodies. She stresses the importance of informed decision-making and a business-oriented approach to governance. By understanding the football landscape and making strategic choices, Tatjana believes that football organizations can better support the growth and evolution of women's football.

Tatjana Haenni's journey is an inspiring narrative of leadership, resilience, and advocacy. Her work continues to pave the way for future generations of women in football, driving the sport towards a more inclusive and equitable future.

Unlock the secrets to a successful career in women's football! Explore the Women’s Football Career Podcast Playlist, featuring over 47 hours of expert sports career guidance.

Learn from the best in the field and elevate your career today.

Listen and Subscribe for FREE here: https://open.spotify.com/playlist/0FDLj15zox14oUKntwVRyu?si=8b21d127a4984527